Tons of cynicism. People care now because it’s front of mind, they see it on the news and realized something was happening and it doesn’t sit right with them. Should everyone had cared all along? Sure, obviously. But in case y’all haven’t noticed, the last four-eight-twelve years was a carnival where our national attention was stretched beyond our abilities to track more shit. Maybe this was on purpose, remember Hong Kong? There was a lot of outrage there too that was successfully redirected to /dev/null